In the art magazine Frieze, Christopher Bedford and Jennifer Wulffson write that the commercial for the wildly popular and violent 2006 video game Gears of War used a counterintuitive, Freudian “model of melancholia” to appeal to its intended audience, men around 30 years old. What makes the ad is the soundtrack: no explosions or rattles of gunfire but rather a cover version of the downbeat 1982 Tears for Fears’ tune “Mad World,” with lines like: “No tomorrow, no tomorrow” and “Going nowhere, going nowhere.”