Greenpeace takes advantage of Nestlé PR blunder
According to the environmental blog Treehugger, Nestlé was forced to drop its Indonesian palm oil producer Sinar Mas Group after a successful viral video campaign by Greenpeace, which highlighted the destruction palm oil production causes to rainforests and orangutan habitats. But the success can’t be completely credited to Greenpeace. Apparently Nestlé blundered when it got the video taken off YouTube after only fewer than 1,000 people had seen it. This allowed Greenpeace to repost the video on Vimeo.com and send out word about Nestlé’s attempts to suppress their message, ultimately causing enough hubbub to force Nestlé’s hand. This is a great example of what’s known as political jiu-jitsu or as Treehugger put it, “how activists can succeed and how corporations can screw up bigtime.”
[...] This post was mentioned on Twitter by natashaleite, Waging Nonviolence. Waging Nonviolence said: Greenpeace takes advantage of Nestlé PR blunder (http://cli.gs/hHVG0) [...]
[...] were calling Greenpeace’s campaign against Nestlé a success two weeks ago when it agreed to drop its Indonesian palm oil producer Sinar Mas Group, [...]
[...] continued its campaign against Nestlé with a rather dramatic stunt at its shareholders’ meeting in Lausanne, Switzerland last week. [...]