How not to write a headline

Coming up with the perfect headline is not always an easy task. And I’m not claiming to have a particular knack for it. I know I’ve written my fair share of duds.

But this headline in The Highlander, the student paper at the University of California, Riverside, about a protest over education is just plain lazy.

Nothing about it distinguishes this protest from any other. At most demonstrations, protesters are upset with the status quo and want change. And there is no mention of what issue they are upset about. If you can’t come up with something sharp, which can be tough, you’ve got to at least get the basics in the headline.

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4 Comments

  1. It doesn’t stop at the headline. The lede is just as laughably vague:

    Approximately 80 people gathered at the foot of the Bell tower last Thursday to voice their discontent with the current direction that the state of California and the University of California system are headed in.

    This is a good one for the “Onion or real?” file.

    It sounds like, for the curious, what they’re complaining about is fee increases.

  2. Simon Moyle says:

    It appears they can’t even spell ‘solidarity’.

  3. Eric Stoner says:

    Wow! Great catch. I didn’t even see that one, I was so caught up in the other problems with it.

  4. D. Killion says:

    “[There are] 300 people in a class where the professor reads from lecture slides that aren’t even his and then says the rest is in the books. Fuck that,” said Zozoya.

    Stay classy California student.

    What the heck is with this sense of entitlement? What’s next, students demand that college is free?

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