On the morality of pie-throwing
How is it that despite thousands of people in the streets of Sanaa, Casablanca, Bissau and Rangoon, the top protest story of the past day is Rupert Murdoch getting a pie in the face? On the one hand this News Corp. scandal is justifiably a big deal and the kind of public scrutiny foisted upon Murdoch has been a long time coming. But on the other hand, does a pie in the face really deserve top billing and constant replays on CNN, MSNBC and surprisingly even Fox?
After my initial frustration at the second-class news status given to people risking their lives to end oppressive regimes, I realized that there might be something to the whole pie-in-the-face protest—something that we often talk about on this site as a successful strategy: humor. Not only does the action lend itself to such irresistible headlines as “Just Dessert” and “Humble Pie,” but it dissolves a quiet tension that might allow for greater public outcry.
Perhaps going a bit over the top, the Vancouver Sun interviewed a sociologist at the University of British Columbia on this point:
Pieing someone in the face is a form of protest that is relatively harmless and gets people’s attention quickly, said Christopher Schneider, a sociologist at the University of British Columbia.
“By the very nature of its definition, a protest is supposed to be disruptive,” Schneider said. It should get people’s attention without being harmful, he said.
At a time when protests are scripted, require permits and are confined to special protest zones, slapping a pie in someone’s face gets a lot of media attention. It’s also funny.
“It conjures up these images of silliness, clowns, cartoons, children, carnivals, comedy,” Schneider said.
“It’s very difficult with all of that (symbolism) to redefine the pie as being a harmful, dangerous assault.”
The public will usually dismiss it, even when criminal charges are laid.
Before anyone thinks I’m advocating a pie-in-the-face as a legitimate protest tactic, let us now consider its shortcomings—of which there are many.



With the scandal around Rupert Murdoch growing by the day, a full-fledged boycott of News Corp. has been launched on the internet. According to the 

The coolness of this moment immediately hit me. As I sat in this event—crammed into a corner of a crowded room, head buried in my laptop, tweeting take-aways on the role of internet and technology in social movements—an activist in Tahrir Square was also following the event’s Twitter hashtag (#140rev), saw that I was participating in the conversation, found out it was my birthday (presumably via Facebook), instantaneously sent me a message directly to my phone, and then followed up with a photo of her view of Tahrir Square at that very moment.

