Becoming collaborative consumers

In a recent TED talk, author Rachel Botsman argues that a major transition is occurring in Western society—one that is turning us away from hyper consumption and toward collaborative consumption. She says the advent of websites like Zipcar and Swap are changing the rules of human behavior and showing that people are increasingly more interested in access than ownership. They want the experience that a product fulfills rather than the product itself. This seems to be not only good news for the environment, but also further confirmation that humans are wired to share and collaborate. Technology is thankfully reminding us of that ability.