Everyone knows by now that Amazon is evil – except Amazon itself, it seems. That’s why I took the fight directly to amazon.co.uk, creating a fake book for sale called Living Wages for Amazon Workers.
We wanted to make our campaign unavoidable for Amazon, and we succeeded: the product was live for just over two hours, until Amazon pulled it – but not before it had racked up hundreds of reviews supporting our demand.
“£7.65 seems such a reasonable price for giving a modicum of security and dignity to a workforce,” said one reviewer. “At last!” cried another, “a way for Amazon to avoid all that embarrassing publicity about poverty-level pay … perhaps you can get your accountant to update your tax payments at the same time.”