Experiments with Truth: Analysis

Farmworkers fight Wendy’s, the ‘last holdout’ on Fair Food

While rain pattered gently on the concrete steps of Manhattan’s Union Square last Saturday, a group of workers were giving the assembled crowd a tour of the sun-scorched fields of Florida’s tomato farms. The performers had turned the urban square into a stage for a street theater performance, depicting backbreaking labor and tussles with industry goons emblazoned with corporate food brand logos.

By dramatizing a farm scene amid the bustle of Greenwich Village, Chelsea and the surrounding neighborhoods, the activists of the Coalition of Immokalee Workers highlighted the connection between farmworkers’ daily struggles and the villain of the drama: Wendy’s restaurants, which are the primary target of the group’s Fair Food campaign for decent labor standards in an industry built on modern-day serfdom.

The Union Square rally–featuring a brass band adorned with Wendy’s trademark red pigtails and tomato-shaped placards proclaiming “Justice for Farmworkers”–was part of a nationwide series of Fair Food demonstrations that are helping bridge the conceptual gap between food consumerism and farm labor, a sector replete with poverty wages and brutally exploitative conditions in the fields. The Coalition has been campaigning for months to push Wendy’s and the Florida supermarket giant Publix to sign a Fair Food agreement like the agreements brands like Chipotle and Trader Joe’s have already signed.

More Follow External Link to Michelle Chen, Working In These Times