“Today, they are running probably the most effective propaganda machine out there,” says Nasser Weddady, an analyst who studies ISIS and its strategy. “This is designed for millennials, designed for a certain age category.”
“Feel out of place in the US or France or Germany?” ISIS asks in its promotional videos. Then join us. “What they in a sense have created is probably the most powerful global counter culture out there,” Weddady says.
It’s sort like another counter-culture organization that shook Americans — in the 1960s, he says: the Weather Underground, which took credit for bombings at the US Capitol in 1971 and the Pentagon in 1972.