Takei—a seventy-five-year-old actor most famous for playing Mr. Sulu on the original Star Trek—is friendly and warm-hearted, matter-of-factly out of the closet, always ready with a pun, and unabashedly nerdy (items that combine or conflate the Star Wars and Star Trek universes are a subspecialty of Takei’s). If there is a more beloved personality in the world of social networking, I haven’t met him or her.
It’s likely that you don’t need me to tell you any of this. I’m merely one fan out of the 3,789,097 that Takei has amassed on Facebook. Admittedly, those aren’t Justin Bieber or Rihanna numbers. Yet Takei manages to stock the online world with more cartoons, humorous memes, and cheeky quips than pretty much anyone else. Even more so than people with larger followings, his fans respond to and re-circulate his content in droves—whether the posts are merely frivolous, heart-warming, or politically pointed.