To discover exactly how Fight for 15 began and grew and whether we can expect similar upsurges among other groups of workers, In These Times talked to 40 low-wage workers, labor organizers, reporters, historians, union officials and media strategists. All of the more than 20 organizers and workers who discussed their involvement requested to speak on background or be identified by pseudonyms, expressing fear of damaging either job prospects or relationships with others involved in the campaign. Based on these interviews and hundreds of pages of internal documents from the campaign, In These Times can offer the most detailed examination to date of how Fight for 15 originated, what its goals are, where it might be headed and who is making the decisions.
Nearly all of the low-wage workers and organizers involved in the campaign who spoke with In These Times expressed concerns about the campaign’s direction. They made clear they do support Fight for 15—often enthusiastically—for providing space for workers to build relationships, share knowledge and, in some cases, embark on shopfloor organizing. But many questioned whether Fight for 15 is fundamentally a worker organizing campaign or a “march on the media,” and many believe the endgame will be determined by an SEIU leadership that is not in contact with the daily realities of the campaign.