It was a single word tucked into a presidential speech. It went by so fast that most Americans probably never heard it, much less took the time to wonder what it meant.
But to certain young ears, the word had the shock value of a rifle shot. The reference occurred late in President Obama’s climate speech at Georgetown University two weeks ago, in the middle of this peroration:
“Convince those in power to reduce our carbon pollution. Push your own communities to adopt smarter practices. Invest. Divest. Remind folks there’s no contradiction between a sound environment and strong economic growth.”