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How not to write a headline

Coming up with the perfect headline is not always an easy task. And I’m not claiming to have a particular knack for it. I know I’ve written my fair share of duds.

But this headline in The Highlander, the student paper at the University of California, Riverside, about a protest over education is just plain lazy.

Nothing about it distinguishes this protest from any other. At most demonstrations, protesters are upset with the status quo and want change. And there is no mention of what issue they are upset about. If you can’t come up with something sharp, which can be tough, you’ve got to at least get the basics in the headline.