Pretzel company apologizes, pulls ad after public shaming by defacement

    The average American sees 3,000 advertisements per day–each one telling us our lives are somehow lacking or insufficient. A perfect example is an ad by Pretzel Crisps that could recently be spotted on street furniture throughout Manhattan. In a cleverly worded phrase that plays on both the product’s physical appearance, as well as our inherent issues with body image, the ad declared: “You can never be too thin.”

    This irked a local resident and blogger enough to embellish the ad with some facts about the dangers of anorexia and pictures of people who have died from the disease. NYC The Blog was on hand to film the defacing and soon after posting it, the video went viral. It even led to a favorable news segment on local station WPIX. Most importantly, however, it so embarassed Pretzel Crisps that its vice president of marketing issued an apology and promised to take down the ads. Barely a day later, the defaced ad had been replaced with a new, less offensive one.



    Recent Stories

    • Announcement

    Waging Nonviolence marks 10 years of publication with new website and community model

    and Eric Stoner
    March 20, 2019

    Today, we are unveiling a fresh new look at Waging Nonviolence, as well as an exciting new approach to the way we cover movements.

    • Analysis

    3 ways Sunrise Movement and Justice Democrats are changing what is winnable

    March 20, 2019

    To win a Green New Deal and realign the Democratic Party, Sunrise Movement and Justice Democrats are embracing disruption, conflict and polarization.

    • Feature

    Prospects for revolution in Africa’s 55 countries

    March 20, 2019

    An overview of the current political situation in 55 African countries shows that many movements are making gains in the struggle against authoritarianism.