Since book protests are all the rage right now, here’s another one that started last week, as reported by The Guardian:
Authors found themselves in the firing line this week as fans furious at sudden rises in Amazon’s Kindle prices protested by giving their books one-star reviews on the retailer’s website.
Iain Banks, Stephen King, Maeve Binchy, Elizabeth Buchan and Michael McIntyre were among those authors whose books were given new, low-ranking reviews on the basis of their Kindle ebook price, as part of a concerted attempt by readers to voice their displeasure.
Earlier this week, Amazon.co.uk was forced to accept new commercial terms from big publishers Penguin, Hachette and HarperCollins, who have switched to the “agency model” for their ebooks. On this model it is publishers, not retailers, who set the selling price.
Amazon’s own discounts disappeared from ebooks overnight. Many digital editions now cost the same as printed books, with some costing more.
Readers responded angrily. Among more than 600 comments on the Kindle forum at Amazon.co.uk were many accusing the publishers of greed.
As I understand it, the big publishers are worried that their hardback prices will be undercut by ebooks, so they’ve raised the price of ebooks to a point that no longer makes them cost effective. It makes total sense that ebook readers would be upset by this. People expect digital copies to be cheaper. It simply doesn’t make sense to pay the hardback price when you are getting less.
At the same time, does giving bad reviews make sense as a form of protest? Who does it affect? On the one hand, publishers surely don’t like seeing their books get bad reviews, as it no doubt hurts sales. On the other hand, it hurts readers by invalidating the user-review system, which is a helpful tool for consumers. I personally rely more on user reviews than company product descriptions to sell me on certain products.
Perhaps a boycott would make better sense here. There is actually a precedent for that type of action in the world of ebooks. Last year, Kindle owners protested e-books that cost more than $9.99 by using Amazon’s tagging system and slapping books with a special “9 99 boycott” tag. In effect, this was telling publishers more explicitly (and without harming the integrity of the book itself), “I’d read this if didn’t cost so much.”
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In this case, I think there’s hope for something like a market-driven solution. Amazon has been keeping ebook prices (and reader expectations) artificially low by imposing the $9.99 price tag—which is intended to benefit them above all, making sure that they have the cheapest books on the market. I suspect that a more open marketplace, where publishers had more freedom to set prices, would lead to competition that would ultimately bring prices down to a more sustainable level.
I think Kindle readers should recognize that they’ve been conned by a monopolistic price-fixing scam, and that their protest could only serve to perpetuate it.
Nathan, did I just hear you say “market-driven solution” ????? Praise God! :p
The publishers do set the price, around $13. Amazon sells a book at a loss to secure market share in the reader.
Here’s a pretty good article on the subject and how complex it is:
What exactly do you mean by a “monopolistic price-fixing scam”?
“monopolistic price-fixing scam”: The publishers do set the price, around $13. Amazon sells a book at a loss to secure market share in the reader.
Last ebook I bought was from Kobo. I spent a couple extra bucks for more reading options on my iPod touch. 🙂 (ie I could scroll instead of turning pages on a tiny device)
Oh that’s so great! I’ve really been looking forward to scrolling ebooks. Pages are so passe, esp. when the text is searchable.
Yes, D—markets. Fair trade is something all of us should hope for. Perhaps the reason you’re surprised to hear me say that is that there’s so much unfair trade out there that we have to complain about all the time.