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Activists rebrand NYC’s David Koch Theater

Last Wednesday, activists targeted the David Koch Theater at Lincoln Center in New York City. As The Other 98% writes:

1,000 people gathered to launch Koch Brothers Exposeda new project of Brave New Foundation and The Other 98% — by projecting a short film about the billionaire Koch Brothers onto the front of the Kochs’ own building. Simultaneously, a small team of pranksters placed the giant sticker pictured above on the front of the theater. The boisterous crowd featured a live marching band, free popcorn, and – most importantly – the truth about the Koch Brothers.

In addition to the film, other images, which can be seen here, were projected on the front of the building from a hotel across the street.

While I imagine this creative tactic of projecting images or films onto buildings is nothing new, I first came across it earlier this year when street artists in Los Angeles projected an image of an antiwar mural that had been removed from  the wall of the Museum of Contemporary Art (MOCA) onto the side of the building. They also used an ingenious handmade laser graffiti gun to write messages against censorship on the museum for all passersby to see.

If you know of other examples where this tactic has been used, please share them in the comment section.